Trademarks for both Fitness Hero and Workout Hero have been registered with the United States Patent and Trademark Office. Siliconera , which spends its summer afternoons looking up trademarks, found the listings aren’t by Activision, but by VPT Technologies, an exergaming developer. We said it before — when Gearbox Software registered War Hero — doesn’t Activision own the word “hero” in relation to any video game by this point?
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Fitness Hero! Workout Hero! (Not from Activision, though!)
